technology

technology

Can Apple change the wearable tech market?

It has been said that Apple are not always first to market with technology but recent products, particularly the iPhone and iPad have been massive hits and leaders in the market for smartphones and tablets. So with the announcement yesterday of the iWatch will that be the product to change the market for wearable tech […]

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Is an App a substitute for personal service?

Having read an article about a new app this morning it got me thinking about whether apps should be used as a substitute for good personal service. Apparently Flypay – http://www.flypay.co.uk/ – have received £1m in funding for their app which will enable people to pay restaurant bills without the waiter being involved. There are claims […]

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Apple iPad

Everyone else is talking about it, so I might as well do the same! I am interested in the iPad as a marketer – it has to be said that Apple have been very successful in creating products which have broad market appeal, and are certainly profitable with the announced 50% increase in profits for […]

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