Strategic Collaborative Advantage This was a great talk (best of the day for me) from Paul Skinner of Agency of the Future and Pimp my Cause, full of fantastic tips for any business and also those studying CIM qualifications, particularly the Driving Innovation module of the Diploma in Professional Marketing. Starting with the question about […]
Another motoring related blog – apologies for that but this is about the business model rather than the car! Whilst there are many reasons to choose an electric car a major concern buyers have had about them is the lack of range and then finding a charging point, plus the time taken to recharge the […]
Another organisation has had its corporate reputation hit today, this time by something which should and could have been easily avoided. TalkTalk have been fined £750,000 by Ofcom for making an excessive number of abandoned and silent calls. This is about the calls we have almost all received – the phone rings but there is […]
Back in February 2010 I wrote a blog post about Toyota (link here) and their corporate reputation which at the time was suffering from large amounts of adverse publicity due to alleged problems with many cars sold. Since then Toyota have suffered from other issues which were not at all related to their own actions […]
It is many people’s dream – buying a product which is named after them, people will often pay a premium for personalisation at this level. Some people even change their name to show allegiance to their favourite products (is that why he is called Meat Loaf?). However it does seem that not everyone is happy […]
In a House of Commons Science and Technology Committee enquiry the professional standards director for Boots, Paul Bennett may have had a Gerald Ratner moment, telling the committee that Boots have no scientific evidence that Homeopathic remedies work, but they sell them because customers want to buy them. Gerald Ratner is infamous for his remark […]
As an avid fan of motorsport I have been following the recent investigation into alleged cheating by the Renault F1 team. Whilst there are many issues at stake in this, not all of which are as logical as the FIA as governing body of Formula One would like us to believe, one thing which is […]
