Mastering metrics

Mastering metrics

Commendations from CIM

We really should have published about this before but for various reasons haven’t done – for every study session The Chartered Institute of Marketing (CIM) issue commendations to study centres who have achieved high pass rates on assessments which have had minimum numbers of candidates (you don’t get a commendation with a 100% pass rate […]

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Measuring Marketing – Jeremy Clarkson is wrong!

OK, many people may think that Clarkson is often wrong (doesn’t anyone really opinionated have this reputation though?) but in his piece in the Driving section of The Sunday Times yesterday he certainly was when saying that there is no way of knowing if marketing (he was talking primarily about promotion) is measurable or not. […]

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