We really should have published about this before but for various reasons haven’t done – for every study session The Chartered Institute of Marketing (CIM) issue commendations to study centres who have achieved high pass rates on assessments which have had minimum numbers of candidates (you don’t get a commendation with a 100% pass rate […]
The Warburtons Growth Story – how a focus on quality built a brand to rival Coca-Cola From Bolton to using Hollywood superstars – fascinating insights into the growth of Warburtons to be the second largest grocery brand in the UK from Mark Simester, Marketing Director of Warburtons. The start point was something I didn’t realise […]
Getting your Unfair Share of Business Barry Holder of Fantastic Media helped delegates gain an unfair advantage with lots of “Fantastic marketing” tips, interspersed with quotes. Some highlights were: email marketing 74% of marketers believe email will be most significant for ROI over the next 5 years Fantastic tips for email – Target and personalise […]
Using content marketing to generate new business leads Amy Byard from UMPF gave an insightful talk about content marketing – an area of massive importance for marketers due to the benefits it can provide for visibility, particularly online. Although, as was pointed out by Amy, it isn’t just online where content marketing can be used […]
