Within the CIM qualifications there are many elements which refer to the business models used by organisations, with the Driving Innovation module from the Diploma in Professional Marketing particularly focussed on this. Driving Innovation considers alternative business models and how they can be used to gain long term competitive advantage for an organisation. Making news […]
Uber seem to be revolutionising the taxi market, and transport in general through a different business model. However, they may be replaced by a very different business model – or at least, that would appear to be the hope of Google. As is well documented Google have been developing driver-less car technology but have now […]
Strategic Collaborative Advantage This was a great talk (best of the day for me) from Paul Skinner of Agency of the Future and Pimp my Cause, full of fantastic tips for any business and also those studying CIM qualifications, particularly the Driving Innovation module of the Diploma in Professional Marketing. Starting with the question about […]
Another motoring related blog – apologies for that but this is about the business model rather than the car! Whilst there are many reasons to choose an electric car a major concern buyers have had about them is the lack of range and then finding a charging point, plus the time taken to recharge the […]
