Digital Strategy

Digital Strategy

Does Digital Marketing exist Strategically?

There are lots of definitions of strategy which are applied to marketing and lots of elements of digital marketing, but is strategic digital marketing something which can actually exist? The reason for doubt in my opinion is that almost all of the activities of digital marketing relate to promotions and tactical elements. Let me explain […]

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Power of Marketing – CIM Northern Conference – 1

The Constantly Connected Consumer – Alex Blaikley, Google Alex demonstrated how important mobile now is for marketers, some key stats: – 18 – 24 years olds check their phones on average 53 times per day – 35% of smartphone users check their phones within 5 minutes of waking every day – 40% of online transactions […]

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