Within the CIM qualifications there are many elements which refer to the business models used by organisations, with the Driving Innovation module from the Diploma in Professional Marketing particularly focussed on this. Driving Innovation considers alternative business models and how they can be used to gain long term competitive advantage for an organisation. Making news […]
A great day at the CIM Northern Conference, this blog was created and updated during the day. We were attending as an event sponsor so set up our stall early Follow these links for highlights from the speakers and their presentations during the day. The Constantly Connected Consumer – Alex Blaikley, Google […]
Yesterday evening I attended the Chartered Institute of Marketing (CIM) FutureFocus event in Leeds as part of their #Marketing2025 Hackathon launch. During the evening there were many interesting discussions about the role of marketing and what this might be in 10 years time. One theme which kept recurring was the actual role of marketing. One […]
