Apple

Apple

Can Apple change the wearable tech market?

It has been said that Apple are not always first to market with technology but recent products, particularly the iPhone and iPad have been massive hits and leaders in the market for smartphones and tablets. So with the announcement yesterday of the iWatch will that be the product to change the market for wearable tech […]

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Apple iPad

Everyone else is talking about it, so I might as well do the same! I am interested in the iPad as a marketer – it has to be said that Apple have been very successful in creating products which have broad market appeal, and are certainly profitable with the announced 50% increase in profits for […]

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iPhone wars ahead?

Interesting to see that Apple are ending their exclusive distribution deal with O2 for the iPhone in the UK. This week Apple have announced that the iPhone will be available on both the Orange and Vodafone networks. For the last two years the exclusive deal has meant that pricing of the handset could be controlled […]

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