Strategy

Strategy

Volkswagen (again) – wrong strategy?

Volkswagen have spoken again about the defeat devices that they included in their cars to enable them to pass the emissions tests whilst not performing correctly when driven normally. The one thing which really struck me in the reports was the statement that they made about the problem starting when they decided to launch large-scale promotion of diesel vehicles […]

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Collaborative working

One area I often discuss when teaching the CIM Chartered Postgraduate Diploma, especially the Emerging Themes unit, is collaboration between competing organisations to develop products. The reason for doing this is to save costs on areas where differentiation is not important and no advantage will be gained by any party involved but cost saving can […]

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iPhone wars ahead?

Interesting to see that Apple are ending their exclusive distribution deal with O2 for the iPhone in the UK. This week Apple have announced that the iPhone will be available on both the Orange and Vodafone networks. For the last two years the exclusive deal has meant that pricing of the handset could be controlled […]

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