Is it right to say that an organisation has done phenomenal things despite it making what can only be classed as massive losses? The title of this blog is taken from the heading in an article in Car Dealer Magazine as a quote from someone discussing Cazoo and Cinch, the online used car dealers classified […]
I visited my local Co-Op yesterday evening and was struck by the pricing being used here. I noticed it because I hadn’t seen the 1/5 litre oat drink before so it caught my eye. But then I saw the prices and it made me wonder how much convenience is worth . Buying the small carton […]
The news today includes the Supreme Court ruling that the Scottish Government can set a minimum price for alcohol, ending a five year legal battle – link Whilst I understand the reasons behind this in terms of potential benefits for health, as a marketer it seems wrong to impose a minimum price, or actually any […]
Price is always an interesting and complex area for marketers to deal with and get right but today I saw an example which shows how price isn’t always proportional to the amount of product received. At a mainline rail station and wanting some water to drink I looked at one of the station vendors and […]
I have been meaning to post this for a while – I saw this advert for specs from an optician whilst in France earlier this year and thought it was an interesting way to promote something, a twist on sales/price promtion that Ihaven’t seen elsewhere. Whilst my French isn’t brilliant, just in case you need […]
