The title is probably an exaggeration, we rarely see sense from governments of course! The reason I say this is that as a marketer I am pleased to see that the government have, for the moment, cancelled plans for cigarettes to be sold in plain packaging and the minimum price for alcohol. I understand the […]
One area of the CIM assessments which students sometimes struggle with is the preparation of the audit for marketing plans and other areas which need an audit as a base. We have just produced a document which outlines the areas which are likely to be included in a typical audit, although this may not be […]
Today was busy and interesting, most of the day was spent at the Yorkshire Mafia conference in Leeds meeting lots of local business people and attending seminars and then this evening at a CIM Mid Yorkshire event on Social Media. The great thing is that I learned some things new, and discovered that there was […]
