Every brand eventually hits a bit of a wall. Customer expectations shift, the cost of cocoa (and everything else) spirals, and suddenly, the strategy that kept a brand at the top for a decade starts to feel a little dusty. For Hotel Chocolat, that moment arrived after 21 years of remarkable consistency. Rather than just […]
At the end of April we were at the Marketing Showcase event in Manchester, a really great day with lots of visitors at the show. I gave a talk on Brand Strategy to a packed audience (wonderful to see the normality of people sitting and standing together again) which was an extract of content from […]
By profession I may be a marketer but at heart I am a motorsport loving petrolhead and saddened to hear about the death of Murray Walker – to me he was the voice of motorsport. But I have to relate a tale from his autobiography to show that he was more than just a commentator. […]
Apparently one in five Which? members have bought an own-label product thinking they were picking up the branded product. Is this something you have done? The investigation could certainly lead manufacturer brands to consider if the own-brand products are “passing off”, undermining their reputation. The retailers questioned about this claim that they are selling products in […]
Back in February 2010 I wrote a blog post about Toyota (link here) and their corporate reputation which at the time was suffering from large amounts of adverse publicity due to alleged problems with many cars sold. Since then Toyota have suffered from other issues which were not at all related to their own actions […]
It is many people’s dream – buying a product which is named after them, people will often pay a premium for personalisation at this level. Some people even change their name to show allegiance to their favourite products (is that why he is called Meat Loaf?). However it does seem that not everyone is happy […]
