Home > Toyota

Toyota

Recovering Corporate Reputation

Back in February 2010 I wrote a blog post about Toyota (link here) and their corporate reputation which at the time was suffering from large amounts of adverse publicity due to alleged problems with many cars sold. Since then Toyota have suffered from other issues which were not at all related to their own actions […]

Toyota and Corporate Reputation

Toyota have been in the news a lot over the past week with publicity about the international recall of vehicles potentially affected by sticking accelerator pedals. It has been an interesting issue of managing corporate reputation during a crisis situation so I thought I would share some of my thoughts about it. There have been […]