Uber seem to be revolutionising the taxi market, and transport in general through a different business model. However, they may be replaced by a very different business model – or at least, that would appear to be the hope of Google. As is well documented Google have been developing driver-less car technology but have now […]
Volkswagen have spoken again about the defeat devices that they included in their cars to enable them to pass the emissions tests whilst not performing correctly when driven normally. The one thing which really struck me in the reports was the statement that they made about the problem starting when they decided to launch large-scale promotion of diesel vehicles […]
There are lots of definitions of strategy which are applied to marketing and lots of elements of digital marketing, but is strategic digital marketing something which can actually exist? The reason for doubt in my opinion is that almost all of the activities of digital marketing relate to promotions and tactical elements. Let me explain […]
Using content marketing to generate new business leads Amy Byard from UMPF gave an insightful talk about content marketing – an area of massive importance for marketers due to the benefits it can provide for visibility, particularly online. Although, as was pointed out by Amy, it isn’t just online where content marketing can be used […]
Yesterday evening I attended the Chartered Institute of Marketing (CIM) FutureFocus event in Leeds as part of their #Marketing2025 Hackathon launch. During the evening there were many interesting discussions about the role of marketing and what this might be in 10 years time. One theme which kept recurring was the actual role of marketing. One […]
