Marketing Strategy

Marketing Strategy

A real game-changer?

Uber seem to be revolutionising the taxi market, and transport in general through a different business model. However, they may be replaced by a very different business model – or at least, that would appear to be the hope of Google. As is well documented Google have been developing driver-less car technology but have now […]

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What is your equivalent to the supermarkets “share of stomach”?

Do you understand all the competition in your market? One area which marketers need to understand in order to produce great, relevant, strategies is the competition they face, not just from their direct competitors, but also those in the wider market who offer a similar solution for customers. I’ve just (very belatedly) listened to a […]

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