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Product Portfolio

Focussed differentiation

There is a great podcast in the BBC Radio 4 ‘The Bottom Line’ which includes great examples of a few regularly used marketing models – the podcast, entitled Single Product Companies was braodcast on 26 Jun 14 and featured interviews with senior staff from WD40, Maclaren and Crocs. Each of these organisations has a very limited […]

Product Portfolio Change at P&G

Interesting to see that Proctor and Gamble must have been considering their business portfolio, they are selling their pharmaceutical business to the Irish drugmaker Warner Chilcott – see story here This is a classic example of an organisation considering the future, presumably based on the factors typically included in the various portfolio matrices which are […]