About This Module

This module has been designed to give learners the opportunity to demonstrate the knowledge and understanding of marketing’s role in creating a sustainable environment.

The module enables the marketer to explore key concepts of sustainability to gain a better understanding of the level of change that the organisation can achieve and how marketing facilitates that change. You will consider the role of marketing in engaging with stakeholders (with the natural world established as a key stakeholder) to understand how to reframe core strategies and construct a brand purpose that aligns with relevant sustainability imperatives.

The module will equip you to plan, resource and execute key actions, and communicate how and why your organisation is responding to the evolving sustainability agenda.​


Further Information About Sustainability

Module structure

The module comprises three units of two to three learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:


  • Understand the sustainability landscape and its wider concepts; what it means for business and society.
  • Assess the organisation’s greater purpose (including societal commitment), and the role of marketing in achieving sustainability now and in the future.

Creating and co-creating value

  • Determine an appropriate customer focused approach to the sustainability challenge.
  • Evaluate ways to collaborate and co-create with stakeholders to deliver change.

Implementing sustainability

  • Determine the resource required to effect change and deliver long-term value and profitable solutions.
  • Create a plan to implement change and measure results through effective metrics.

Assessment: Assignment

  • The assessment will require submission of an assignment based on a theme and an organisation of choice.

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