About This Module
This module has been designed to give learners the opportunity to demonstrate the knowledge and understanding of marketing’s role in creating a sustainable environment.
The module enables the marketer to explore key concepts of sustainability to gain a better understanding of the level of change that the organisation can achieve and how marketing facilitates that change. You will consider the role of marketing in engaging with stakeholders (with the natural world established as a key stakeholder) to understand how to reframe core strategies and construct a brand purpose that aligns with relevant sustainability imperatives.
The module will equip you to plan, resource and execute key actions, and communicate how and why your organisation is responding to the evolving sustainability agenda.