The Strategy and Planning module will enable you to combine online and offline strategic approaches to marketing planning. Strategic planning is an essential skill for marketing managers, empowering them to make informed decisions whilst optimising resources and driving an organisation towards goals in competitive and dynamic markets.
The module will enable you to understand the priorities, purpose and direction of the organisation and the impact they have on marketing strategy. Through understanding how insights drawn from marketing audits inform a marketing plan a strategic marketing plan will be developed to deliver the objectives of the organisation. The range of tactical activities required to support the strategic plan to deliver the marketing objectives can be aligned through understanding of relevant frameworks.
A strategic plan is only as good as its implementation so the module covers development of implementation plans and techniques for critically evaluating the results of measurements applied in order to recommend continuous improvements.
Strategy and Planning is a mandatory module within the CIM Diploma in Professional and Digital Marketing.
This 20 credit module comprises six learning outcomes:
There is a two part assessment for Strategy and Planning:
Request More Information
Please fill out the form below and a member of our team will get back to you as soon as possible. Your information will not be shared with any third parties.
Level 6
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online digital, and offline activity, who are looking to progress their strategic and management skills.
