The Societal Impact CIM Level 6 Diploma Elective module equips the marketer to explore the key concepts of sustainability to gain understanding of changes needed in the organisation to achieve it, understanding how to align marketing and the organisation overall to facilitate long term change.
Through consideration of the role of marketing in engaging with stakeholders and partners (internal and external) this module explores methods for driving awareness and motivating actions for change.
In addition, understanding of how to build effective partnerships which allow organisations to respond to the social and environmental challenges being faced is explored.
Societal Impact is an elective module from Group 1, for the Diploma or Extended Diploma qualification either this module or Commercial Intelligence must be selected
This 10 credit elective module comprises three learning outcomes:
The assessment for Societal Impact is a 50 question, 90 minute onscreen multiple choice test
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Level 6
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online digital, and offline activity, who are looking to progress their strategic and management skills.
