Social Media Marketing

About This Module

The Social Media Marketing CIM Level 4 Certificate module provides the knowledge and skills to develop and implement successful social media marketing activities.

Through this module candidates will learn how to effectively utilise a range of social media channels and to produce content to enhance an organisation’s digital activities.

This Social Media Marketing module provides the skills to produce an effective social media plan and measure its outcomes.

Social Media Marketing

Further Information About Social Media Marketing

Social Media Marketing is an elective module from Group 2, for the Certificate or Extended Certificate qualification this module, Search Engine Optimisation, MarTech, or Content Marketing must be selected

This 10 credit elective module comprises three learning outcomes:

  1. Recognise the importance of social media for organisations
  2. Understand different applications of social media
  3. Understand how to develop a social media marketing plan

Assessment: Online Multiple Choice Test

The assessment for Social Media Marketing is a 50 question, 90 minute onscreen multiple choice test

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