Social Media Management

About This Module

Social media usage continues to grow with the proliferation of new platforms and tools.

This Specialist Award provides strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience.

It provides the knowledge and skills to create an effective social media strategy, alongside successful management of social media platforms to drive audience engagement – all within around 6 weeks making this bite-sized assessed learning readily attainable around busy lives.

Further Information About Social Media Management

This Specialist Award covers the strategic management of social media. It covers three key areas:

  1. develops the necessary knowledge and skills to create an integrated social media strategy
  2. develops skills in effective social media management
  3. application of measures and tools to assess performance of social media activities.

The Social Media Management Specialist Award is assessed through a multiple choice test

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