The Responsible Marketing CIM Level 4 Certificate module recognises that responsible marketing is increasingly important as societal and environmental challenges grow.
The module acknowledges the growing scrutiny on the behaviour of brands and their impact on consumer choices based on factors such as diversity, inclusivity and sustainability.
As marketing faces a growing need to understand and deliver socially responsible practices with transparent and honest actions learners understand how to reflect this through messaging, channels and tactics used for marketing.
Responsible Marketing is an elective module from Group 1, for the Certificate or Extended Certificate qualification either this module or Planning Integrated Campaigns must be selected
This 10 credit elective module comprises three learning outcomes:
The assessment for Responsible Marketing is a 50 question, 90 minute onscreen multiple choice test
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Level 4
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their marketing career with a broad approach covering online and offline activity.
