The Resource Management module enables you to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives, understanding and managing the resources required to do this. You will be able to deploy a full range of resources to optimise marketing results in an efficient and effective manner.
Through the learning, you will gain the knowledge and skills to manage finances, which are essential in ensuring a return on the marketing investment, made within your organisation.
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Managing People
Marketing Resources
Marketing Financials
Request More Information
Please fill out the form below and a member of our team will get back to you as soon as possible. Your information will not be shared with any third parties.
Level 6
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online and offline activity, who are looking to progress their strategic and management skills.
