The Planning Integrated Campaigns CIM Level 4 Certificate module provides understanding of the rapidly changing marketing landscape. Candidates learn about the core concepts of marketing and explore digital innovation.
The module provides an understanding of how content plays a crucial role in the customer lifecycle along with how audiences interact with both digital and traditional media.
Candidates learn how to create integrated marketing campaigns across various channels, online and offline along with measuring their effectiveness
Planning Integrated Campaigns is an elective module from Group 1, for the Certificate or Extended Certificate qualification either this module or Responsible Marketing must be selected
This 10 credit elective module comprises three learning outcomes:
The assessment for Planning Integrated Campaigns is a 50 question, 90 minute onscreen multiple choice test
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Level 4
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their marketing career with a broad approach covering online and offline activity.
