The MarTech CIM Level 4 Certificate module focuses on marketing technology – MarTech – to facilitate and execute marketing activities, providing knowledge on the importance and application of MarTech, including AI, within organisations.
The module provides learners with the skills to apply MarTech across the customer journey to support paid campaigns and social media activities to nurture long term relationships.
Candidates also gain the skills to successfully analyse web analytics and make suitable recommendations for the future.
MarTech is an elective module from Group 2, for the Certificate or Extended Certificate qualification this module, Search Engine Optimisation, Content Marketing, or Social Media Marketing must be selected
This 10 credit elective module comprises three learning outcomes:
The assessment for MarTech is a 50 question, 90 minute onscreen multiple choice test
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Level 4
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their marketing career with a broad approach covering online and offline activity.
