This module provides an understanding of the key concepts and terminology used in marketing. It gives you knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. In addition, it enables you to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.
Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.
The Marketing Principles module comprises three units, each having two learning outcomes. Each learning outcome will be covered by the related assessment criteria and will be assessed by the way of a multiple choice examination.
Unit 1: Discovering Marketing
Unit 2: The Marketing Environment
Unit 3: The Marketing Mix
Assessment: Multiple Choice Examination
SPA Professional Academy offer the Foundation Certificate in Professional Digital Marketing through online distance learning – click here for details. For further information just fill in the form or call us on 01977 649000.
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Level 3
Perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing from a broad approach covering online and offline activity.
Level 3
Perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing with a focus on digital activity.
