The Marketing Impact CIM Level 4 Certificate module focuses on the role of marketing in organisations and the key concepts underpinning the activities of marketing and marketers for digital and offline activities.
The module explores the marketing environment, customer behaviour – online and offline – along with market research and the marketing planning process.
Covering the 7P marketing mix and tactical marketing planning frameworks, including digital marketing, to aid effectiveness of marketing activities.
Marketing impact is a mandatory module within the CIM Certificate in Professional and Digital Marketing.
This 20 credit module comprises five learning outcomes:
The assessment for Marketing Impact is a 75 question, 120 minute onscreen multiple choice test
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Level 4
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their marketing career with a broad approach covering online and offline activity.
