Level 6 Diploma in Professional Digital Marketing
For marketing managers and marketers working in operational and supervisory roles with a focus on digital activity, who are looking to progress their strategic and management skills.
The Marketing and Digital Strategy module will enable you to combine online and offline strategic approaches to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
Watch the introduction video for Marketing and Digital Strategy from our online learning here
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Situation Analysis
Unit 2: Planning
Unit 3: Implementation and Control