Level 6
Level 6 Diploma in Professional Digital Marketing
For marketing managers and marketers working in operational and supervisory roles with a focus on digital activity, who are looking to progress their strategic and management skills.
Marketing and Digital Strategy (Mandatory)
About This Module
The Marketing and Digital Strategy module will enable you to combine online and offline strategic approaches to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
Watch the introduction video for Marketing and Digital Strategy from our online learning here
Further Information About Marketing and Digital Strategy (Mandatory)
Module structure
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Situation Analysis
- Understand how to analyse an organisation’s current and future internal and external environments (15%)
- Interpret relevant information and insights to recommend and inform strategic decision making (15%)
Unit 2: Planning
- Develop marketing objectives and strategy to deliver organisational objectives (20%)
- Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%)
Unit 3: Implementation and Control
- Define the resources required to deliver the strategic marketing plan (15%)
- Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%)
Assessment: Assignment
- The assessment will require submission of an assignment based on a theme and an organisation of choice.
Request More Information
Please fill out the form below and a member of our team will get back to you as soon as possible. Your information will not be shared with any third parties.
Related Courses
Level 6
Level 6 Diploma in Professional Marketing
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online and offline activity, who are looking to progress their strategic and management skills.