Innovation in Marketing (Mandatory)

About This Module

The Innovation in Marketing module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function, through products, processes and business models. You will also be able to use internal and external marketing in supporting a specific innovation.

Innovation in Marketing (Mandatory)

Further Information About Innovation in Marketing (Mandatory)

Module structure

The module comprises three units of two to three learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Unit 1: Innovation

  • Understand how innovation and disruption are influencing organisational growth (15%)
  • Assess the key factors that facilitate innovation in organisations (15%)

Unit 2: Innovative Marketing

  • Apply principles of innovation throughout the marketing function (20%)
  • Develop a business case for a marketing related innovation (20%)

Unit 3: Innovation in Action

  • Understand the activities required for the implementation of innovative marketing (15%)
  • Develop a plan for the communication of innovation (15%)

Assessment: Assignment

  • The assessment will require submission of an assignment based on a theme and an organisation of choice.

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