The Innovation in Marketing module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function, through products, processes and business models. You will also be able to use internal and external marketing in supporting a specific innovation.
The module comprises three units of two to three learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Innovation
Unit 2: Innovative Marketing
Unit 3: Innovation in Action
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Level 6
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online and offline activity, who are looking to progress their strategic and management skills.
