About This Module

Consumers are increasingly choosing to shop from the comfort of their own homes, making ecommerce a must for any retail organisation.

This Specialist Award provides the knowledge and skills to develop and effective ecommerce proposition as well as understanding of best practice for ecommerce strategy creation – all within around 6 weeks making this bite-sized assessed learning readily attainable around busy lives.

Further Information About Ecommerce

This Specialist Award develops the skills and knowledge to enable strategic decision-making for ecommerce. It covers three key areas:

  1. skills for the preparation of a business case for an ecommerce proposition
  2. best practice in ecommerce to enable a successful website
  3. skills in building an effective inbound marketing strategy to support ecommerce

The Ecommerce Specialist Award is assessed through a multiple choice test

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