Level 6
Level 6 Diploma in Professional Digital Marketing
For marketing managers and marketers working in operational and supervisory roles with a focus on digital activity, who are looking to progress their strategic and management skills.
Digital Optimisation
About This Module
For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. The Digital Optimisation module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.
Watch the introduction video for Digital Optimisation from our online learning here
Further Information About Digital Optimisation
Module structure
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. the end of this module you should be able to:
Unit 1: Digital Insights
- Understand the strategic implications of the changing digital environment on organisations
- Interpret relevant insights from the wider digital environment
Unit 2: Digital Optimisation
- Develop responses to changing stakeholder needs and behaviours
- Develop a conversion optimisation plan
Unit 3: Digital Analytics, Monitoring and Measurement
- Assess digital metrics and analytics
- Apply key digital measures to analyse optimisation
Assessment: Assignment
- The assessment will require submission of an assignment based on a theme and an organisation of choice.
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