Digital Marketing Techniques

About This Module

The Digital Marketing Techniques module focuses on the importance of the ever-evolving, dynamic digital landscape. Whilst studying this module you will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Watch the introduction video for the Digital Marketing Techniques module from our online learning here

Digital Marketing Techniques

Further Information About Digital Marketing Techniques

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment.

By the end of this module you should be able to:

Unit 1: Digital Techniques

  • Understand digital marketing tools and techniques (15%)
  • Assess different applications of digital marketing (15%)

Unit 2: Digital Enhancement

  • Know how to integrate digital and offline marketing (15%)
  • Understand approaches to enhancing stakeholder engagement (20%)

Unit 3: Digital Management

  • Know how to develop a digital marketing plan (20%)
  • Apply and adapt digital marketing analysis (15%)

Assessment: Portfolio/Assignment

  • The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

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