Content marketing is fundamental for addressing important audience questions as well as building trust, developing relationships and improving conversions.
This Specialist Award provides a strategic approach to content marketing that aligns to wider corporate and marketing goals.
You will gain skills to enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of channels and audiences – all within around 6 weeks making this bite-sized assessed learning readily attainable around busy lives.
This Specialist Award develops knowledge and skills to enable a strategic approach to content planning and creation. It covers three areas:
The Content Strategy Specialist Award is assessed through a multiple choice test
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Level 6
In-depth understanding and expertise in focused areas of Digital marketing through time efficient, assessed learning.
The five Specialist Awards from CIM provide tailored knowledge and credentials to suit current and aspirational career goals, without such a significant time or financial commitment as other CIM qualifications.
Each award is an individual qualification but they can be combined for greater knowledge.
