Digital Fundamentals

About This Module

This module provides an introduction to the main aspects of digital marketing.

It will provide you with an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will also gain an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content.

Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.

Digital Fundamentals

Further Information About Digital Fundamentals

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way  of a portfolio/ assignment. By the end of this module you should be able to:

Unit 1: Fundamentals of Digital Marketing

  • Understand the impact of digital technology on marketing activities (15%)
  • Understand the effect of digital technology on customers (15%)

Unit 2: Digital Marketing Tools

  • Understand the use of digital marketing tools (20%)
  • Outline the development of digital marketing content (20%)

Unit 3: Developing Digital Communications Campaigns

  • Know how to develop digital marketing communications campaigns (20%)

Understand how to measure digital marketing communications campaigns (10%)

Assessment: Porfolio/Assignment

  • The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.


Delivery Format

SPA Professional Academy offer the Foundation Certificate in Professional Digital Marketing through online distance learning – click here for details. For further information just fill in the form or call us on 01977 649000.

Request More Information

Please fill out the form below and a member of our team will get back to you as soon as possible. Your information will not be shared with any third parties.