Customer behaviour has dramatically changed with the digital revolution. The Digital Customer Experience module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It provides the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Channel Selection and Customer Insights
Unit 2: Managing Channels
Unit 3: Digital Customer Experience
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Level 6
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online and offline activity, who are looking to progress their strategic and management skills.
