The Customer Journey Optimisation CIM Level 6 Diploma Elective module recognises that in today’s dynamic landscape understanding and using data for insights into the customer journey is essential for sustainable growth, whether in commercial or not for profit organisations.
Through strategic frameworks for understanding and evaluating the stages in the customer journey learners can identify and develop data-led approaches to achieving the optimum journey for the customer – seamless and personalised to enhance customer satisfaction, loyalty and advocacy.
The module enables learners to emerge equipped with a deeper understanding of the customer journey and methodologies needed to build meaningful connections with audiences and stakeholders.
Customer Journey Optimisation is an elective module from Group 2, for the Diploma or Extended Diploma qualification this module, or Brand Proposition, or Content Strategy must be selected
This 10 credit elective module comprises three learning outcomes:
The assessment for Customer Journey Optimisation is a 50 question, 90 minute onscreen multiple choice test
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Level 6
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online digital, and offline activity, who are looking to progress their strategic and management skills.
