Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. The Customer Insights module provides you with an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience, whatever type of organisation or customers – business to business, business to consumer, not for profit, public sector, large or small.
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Fundamentals of Customer Behaviour
Unit 2: Customer Experience
Unit 3: Measuring and Monitoring
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Level 4
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their marketing career with a broad approach covering online and offline activity.
