Content Strategy

About This Module

Content marketing is fundamental for addressing important audience questions as well as building trust, developing relationships and improving conversions.

This Specialist Award provides a strategic approach to content marketing that aligns to wider corporate and marketing goals.

You will gain skills to enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of channels and audiences – all within around 6 weeks making this bite-sized assessed learning readily attainable around busy lives.

Further Information About Content Strategy

This Specialist Award develops knowledge and skills to enable a strategic approach to content planning and creation. It covers three areas:

  1. skills to create a targeted content strategy to deliver organisational objectives
  2. how content can be successfully planned and distributed
  3. skills to create effective copy for a variety of target audiences

The Content Strategy Specialist Award is assessed through a multiple choice test

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