Communications in Practice

About This Module

This module provides an understanding of how communications can be used in practice to engage with customers.

It provides you with an an appreciation of the different customers that an organisation may have and how those customers make buying decisions. You will also have an understanding of the purpose of marketing communications and a knowledge of the range of communications tools available.

Finally, you will know how to prepare an outline customer communications plan and how to measure the plan’s effectiveness.

Communications in Practice

Further Information About Communications in Practice

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Unit 1: Who are our Customers?

  • Identify different types of customer (15%)
  • Understand how customers make buying decisions (15%)

Unit 2: Communicating with our Customers

  • Outline the purpose of customer communications (15%)
  • Understand the range of communications tools available to engage with customers (20%)

Unit 3: Creating a Customer Communications Plan

  • Outline the structure and content of a customer communications plan (25%)
  • Know how the effectiveness of the communications plan can be measured and evaluated (10%)

Assessment: Assignment

The assessment will require submission of an assignment based on a short case study.

Delivery Format

SPA Professional Academy offer the Foundation Certificate in Professional Digital Marketing through online distance learning – click here for details. For further information just fill in the form or call us on 01977 649000.

Request More Information

Please fill out the form below and a member of our team will get back to you as soon as possible. Your information will not be shared with any third parties.