The Brand Proposition CIM Level 6 Elective module enables marketers to help organisations create distinctive, sustainable and differentiated positions with complex and competitive environments.
This module provides the learner with the ability to develop propositions, manage brands through equity and purpose, relating them to customers, wider stakeholders and society generally.
The increasingly important elements of transparency and authenticity (especially in a digital world) are covered along with the importance of brand innovation and reputation management.
Brand Proposition is an elective module from Group 2, for the Diploma or Extended Diploma qualification this module, or Customer Journey Optimisation, or Content Strategy must be selected
This 10 credit elective module comprises three learning outcomes:
The assessment for Brand Proposityion is a 50 question, 90 minute onscreen multiple choice test
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Level 6
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online digital, and offline activity, who are looking to progress their strategic and management skills.
