Level 4
Level 4 Certificate in Professional Digital Marketing
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career with a focus on digital marketing activity.
Applied Marketing
About This Module
When studying the Applied Marketing module you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This includes the marketing mix and tactical planning frameworks to aid marketing effectiveness.
Further Information About Applied Marketing
Module structure
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. By the end of this module you should be able to:
Unit 1: The Marketing Concept
- Understand the contribution of marketing to the organisation (15%)
- Know what influences customer behaviour across a range of contexts (15%)
Unit 2: Analysis and Insight
- Understand the factors and trends in the marketing environment and how they affect marketing (15%)
- Know a range of options for gathering relevant marketing information (15%)
Unit 3: Marketing Mix
- Understand the application of the marketing mix within different marketing contexts (20%)
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)
Assessment: Multiple Choice Examination
- The examination will comprise multiple-choice questions and is completed online.
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Level 4
Level 4 Certificate in Professional Marketing
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their marketing career with a broad approach covering online and offline activity.