Level 4 Certificate in Professional Digital Marketing
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career with a focus on digital marketing activity.
When studying the Applied Marketing module you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This includes the marketing mix and tactical planning frameworks to aid marketing effectiveness.
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. By the end of this module you should be able to:
Unit 1: The Marketing Concept
Unit 2: Analysis and Insight
Unit 3: Marketing Mix