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Marketing Leadership and Planning

Leadership

There is a great discussion about leadership and management in a recent edition of the Radio Four programme, The Bottom Line – the podcast can be downloaded hereThis could be really useful for CIM students on the Professional Diploma Managing Marketing unit and Chartered Postgraduate Diploma Marketing Leadership and Planning unit. Get listening!

Which plan will work best?

I make no apologies for another blog related to the motor industry, but this week in Autocar magazine there are two interesting, but very different, interviews with car company CEOs which demonstrate contrasting approaches to strategic planning. One interview is with Dany Bahar of Lotus and the other with Ratan Tata of Tata, owners of […]