Marketing ethics

Marketing ethics

Another corporate reputation and bottom line hit!

Another organisation has had its corporate reputation hit today, this time by something which should and could have been easily avoided. TalkTalk have been fined £750,000 by Ofcom for making an excessive number of abandoned and silent calls. This is about the calls we have almost all received – the phone rings but there is […]

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Marketing and ethics

I seem to have seen quite a few things about marketing ethics recently – there are those who would probably say it is an oxymoron, although as a marketer I would of course disagree! I actually think it is a really important subject for marketers to understand, and take on board to ensure credibility. The […]

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