Home > Jaguar

Jaguar

Why Didn’t They Do That In The First Place?

Sometimes there are things that make me think “why didn’t they do that in the first place?”. One of those moments came when seeing the latest promotions from Jaguar, particularly those done in partnership with the FT. I doubt I need to remind anyone about the Jaguar promotional video and wider messaging which they used […]

Which plan will work best?

I make no apologies for another blog related to the motor industry, but this week in Autocar magazine there are two interesting, but very different, interviews with car company CEOs which demonstrate contrasting approaches to strategic planning. One interview is with Dany Bahar of Lotus and the other with Ratan Tata of Tata, owners of […]