Delivering Customer Value through Marketing

Delivering Customer Value through Marketing

Whether customers like it or not!

I just saw this heading and had to write a quick piece about it – this is the sub-heading of an article in Autocar magazine this week which discusses hybrid powertrains for Rolls Royce cars, but it is the wording of the sub-heading which caught my attention. Why would anyone want to do something which […]

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Improved proposition gives differentiation

Amazon have just announced what appears to be a great differentiator in a crowded market which should give a more compelling proposition to customers. Only available in the US at the moment but they are offering a free cloud based mp3 version of music customers have bought on CD from Amazon since they started business […]

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Having a product named after you

It is many people’s dream – buying a product which is named after them, people will often pay a premium for personalisation at this level. Some people even change their name to show allegiance to their favourite products (is that why he is called Meat Loaf?). However it does seem that not everyone is happy […]

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Toyota and Corporate Reputation

Toyota have been in the news a lot over the past week with publicity about the international recall of vehicles potentially affected by sticking accelerator pedals. It has been an interesting issue of managing corporate reputation during a crisis situation so I thought I would share some of my thoughts about it. There have been […]

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