by admin | Apr 18, 2013 | CIM Chartered Post Graduate Diploma, Ethics, Managing Corporate Reputation, Marketing ethics, TalkTalk
Another organisation has had its corporate reputation hit today, this time by something which should and could have been easily avoided. TalkTalk have been fined £750,000 by Ofcom for making an excessive number of abandoned and silent calls. This is about the calls we...
by admin | Jan 12, 2012 | Marketing ethics
I seem to have seen quite a few things about marketing ethics recently – there are those who would probably say it is an oxymoron, although as a marketer I would of course disagree! I actually think it is a really important subject for marketers to understand,...
