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Power of Marketing – CIM Northern Conference – 3

by Andrew Sherratt | Jun 24, 2015 | Branding, Marketing Communication

Getting your Unfair Share of Business Barry Holder of Fantastic Media helped delegates gain an unfair advantage with lots of “Fantastic marketing” tips, interspersed with quotes. Some highlights were: email marketing 74% of marketers believe email will be...

Power of Marketing – CIM Northern Conference – 4

by Andrew Sherratt | Jun 24, 2015 | Content Marketing, Marketing Communication

Using content marketing to generate new business leads Amy Byard from UMPF gave an insightful talk about content marketing – an area of massive importance for marketers due to the benefits it can provide for visibility, particularly online. Although, as was...

Audi slogan

by admin | Jun 23, 2013 | Audi, Le Mans, Managing Corporate Reputation, Marketing Communication, slogan

Those who know me (or regularly read this blog) will know that I am a petrolhead – this is from both the car perspective and the business perspective of the car industry. This blog explores a bit of both.In the UK Audi have largely stuck with the Vorsprung Durch...
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