Controversy in 2024 Christmas Adverts: A Strategic Differentiator
As the festive season approaches, brands are unveiling their Christmas adverts, each aiming to capture consumer attention in a crowded marketplace. This year, several campaigns have sparked discussions by embracing controversy, highlighting how bold narratives can differentiate a brand. Boots: Reimagining Mrs. Claus Boots’ 2024 Christmas advert features Adjoa Andoh as a modern Mrs. Claus, […]
