This module provides an introduction to the main aspects of digital marketing.
It will provide you with an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will also gain an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content.
Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of a portfolio/ assignment. By the end of this module you should be able to:
Unit 1: Fundamentals of Digital Marketing
Unit 2: Digital Marketing Tools
Unit 3: Developing Digital Communications Campaigns
Understand how to measure digital marketing communications campaigns (10%)
Assessment: Porfolio/Assignment
SPA Professional Academy offer the Foundation Certificate in Professional Digital Marketing through online distance learning – click here for details. For further information just fill in the form or call us on 01977 649000.
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Level 3
Perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing from a broad approach covering online and offline activity.
Level 3
Perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing with a focus on digital activity.
Level 4
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career with a focus on digital marketing activity.
