The Search Engine Optimisation CIM Level 4 module focuses on the importance of search engine marketing for organisations as part of their digital marketing activities.
Candidates on the this module learn the key success factors for Search Engine Optimisation (SEO) as well as how to create effective paid search campaigns to achieve marketing goals.
Search Engine Optimisation is an elective module from Group 2, for the Certificate or Extended Certificate qualification this module, Content Marketing, MarTech, or Social Media Marketing must be selected
This 10 credit elective module comprises three learning outcomes:
The assessment for Search Engine Optimisation is a 50 question, 90 minute onscreen multiple choice test
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Level 4
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their marketing career with a broad approach covering online and offline activity.
